UTech conducts custom, end-to-end quantitative and qualitative market research throughout the US and worldwide.   

From research design to survey development to data collection to analysis and reporting, UTech conducts both online and telephone-based quantitative research in the US and abroad.   

The qualitative methodologies that we practice include in-person and online focus groups, in-person and telephone IDIs (in-depth-interviews).  

We conduct a balance of consumer and B2B targeted studies, and have completed projects in over 32 countries around the world.   

We conduct many different types of studies, with most of our work coming in these areas:

• Purchase process reserch
  
• Customer attitudes / behavior
  
• Customer needs / requirements
  
• Brand image / measurement
  
• Product usage / design
• Product pricing
  
• Product naming / positioning
  
• Customer satisfaction / loyalty
  
• Employee ssatisfaction / loyalty
  
• Market segmentation
  

UTech’s client list includes Dell, Intuit, Boston Scientific, Capital One, AT&T, Kubota, BMC Software, Duke Energy, Hewlett-Packard, Panasonic, Hitachi, UPS, and Snap-on Tools.